The first call is free. We will tell you whether you need native, cross-platform, or in some cases not an app at all.
On the web, you control the runtime and you can ship a fix in minutes. On mobile you do not. Your code runs on a stranger's four-year-old phone, on a train, with 3% battery, and a fix takes a release and a review before anyone sees it. That gap is where most mobile budgets get spent twice.
Built and tested on office wifi. In a lift or a basement it spins forever, or worse, silently loses what the user just typed.
Offline failureFlawless on the developer's device. Elsewhere: clipped text, a keyboard covering the button, a layout that breaks on a notch.
FragmentationMissing privacy declarations, a login wall with no way in, a rejected permission. Weeks lost, and the launch date moves.
RejectionNew OS versions land every year and minimum SDKs rise. An unmaintained app quietly becomes one you cannot even update.
DecayOn the web you can fix it in ten minutes.
On mobile, the fix ships when the store says so.
That is why we treat offline behaviour, device testing and release engineering as part of the build rather than as things to sort out near the end. On mobile, near the end is too late.
This is the question every mobile project starts with, and the honest answer is that it depends on what your app does, not on what is fashionable. We make the call with you before anything is built, because it is the one choice that is genuinely expensive to reverse.
And occasionally the right answer is neither. If what you need is a responsive web app that people reach from a browser, we will say so, because an app nobody installs is an expensive way to have a website. That conversation is free and it happens on the first call.
An app in the store, connected to a backend, with a release process your team can run. Not a prototype that still needs someone else to finish it.
Everything the user touches, on every screen size.
ClientThe part that decides whether it feels solid.
StateWhat the app talks to, designed for the app.
ServerGetting it live, and keeping it live.
HandoverYou get the app on your own phone early, and you keep getting it every week after that. Nothing about the progress is theoretical.
What the app does, who uses it and where they use it. Standing outdoors on bad signal is a different product from sitting at a desk, and it changes what we build.
Native or cross-platform, the offline model, the API contract and the data flow, decided and written down while changing your mind is still cheap.
An installable build in your hands as early as possible, then a new one every week through TestFlight and Play internal testing.
Each feature complete from screen to server before the next one starts, so the app is always in a state you could put in front of someone.
Testing across old and new phones and OS versions, battery and memory checks, then the store paperwork: privacy, data safety, permissions and screenshots.
We handle the submission and any rejection, then watch crash rates and performance in the first days live, when the real device mix finally shows up.
Chosen to fit the app and the team who will maintain it, with the reasoning written down rather than asserted.
NoCubical is a small, senior studio. The people on your call are the people writing the app, and they have shipped through the store process enough times to know where it bites.
Hands-on experience per engineer, across agencies, product companies and enterprises. No juniors learning on your budget.
Small by design. The person answering your questions in week one is still reachable in month six.
Apps we launched and then kept running through years of OS releases, which is where you learn what really breaks. See how we work.
Apple Developer and Google Play accounts stay in your company's name, with the source in your repository. An app published under an agency account is genuinely painful to move later.
We will sign a mutual Non-Disclosure Agreement any time you want one, at no cost. You can read the exact document we use before you ask for it.
Cross-platform for most products, native when the app lives or dies on something platform-specific: heavy graphics, continuous background location, tight hardware or Bluetooth integration, or a demanding camera pipeline. We make the recommendation after we know what the app actually does, and we tell you what the trade-off costs either way.
Yes, end to end. Developer accounts, signing certificates, provisioning, store listings, screenshots, privacy declarations, data safety forms and the review itself. If a submission is rejected we handle the response and the resubmission. Rejections are normal and usually fixable in days when someone has been through it before.
You do. The Apple Developer and Google Play accounts are registered to your company, not ours, and we work inside them with the access you grant. That matters more than it sounds: an app published under an agency account is genuinely difficult to move later.
Almost always, unless it is purely a local tool. Accounts, sync, notifications and anything shared between users need a server. We build that too, so the API is designed around what the app needs rather than handed over a wall. If you already have a backend, we integrate with it and tell you where it will need changes.
Both platforms ship a major release every year, and both periodically raise the minimum SDK you are allowed to submit against. An app nobody maintains eventually stops being updatable and then stops being installable. We can hold a maintenance retainer that covers those upgrades, or hand your team the documentation to do it themselves.
Yes. We review the codebase, the release setup and the store accounts first, then give you a written read on what is worth keeping and what will cost more to maintain than to replace. Taking over a partly finished app is common, and the honest answer is sometimes that the fastest route forward is not a rewrite.